Find your way forward.

Move Forward With Clarity, Confidence, and Momentum

Coaching, peer advisory, and personal brand development for executives, business owners, and anyone who wants to lead with intention and impact.

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Momentum for a Brighter Future.

For leaders who want to grow without losing themselves.

A senior leader or executive ready to step into the next level of leadership with greater clarity and confidence.

A business owner or CEO carrying the weight of decisions alone and seeking perspective from a trusted partner.

An individual at a deliberate point of change, seeking clarity before making your next move.

Someone who wants to lead more authentically, aligning who you are with how you show up.

You don’t need more advice.

You need space to think clearly, be challenged, and move forward with intention. That’s where Eyes Forward Coaching comes in.

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I’m Nina Abnee,

Founder of Eyes Forward Coaching.

For more than 30 years, I’ve helped leaders and organizations make sense of complexity — first as an advertising and brand executive at Leo Burnett in Chicago, and now as an executive coach, professor, and Vistage Chair.

Along the way, I’ve:

- Managed and mentored 300+ executives across career stages
- Helped leaders clarify who they are, what they stand for, and how they lead
- Seen that the strongest leadership comes from self-awareness, honesty, and intentional growth

Today, I work with people who are capable, thoughtful, and motivated — and who want a trusted partner to help them think clearly and move forward with confidence.

My role isn’t to provide answers.


It’s to ask better questions, surface blind spots, and help you align intention with action.

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What makes Eyes Forward different is how we work together.

You’ll be challenged thoughtfully, not pushed into someone else’s version of success

You’ll experience accountability without pressure, creating steady progress without burnout

You’ll gain real momentum, turning insight into action and clarity into forward movement.

You’ll develop leadership that’s authentic and sustainable, grounded in your values, strengths, and lived experience.

Here's my process

STEP 1

Clarity

We create space to slow down, reflect, and understand what’s really happening beneath the surface.

STEP 2

Awareness

We surface blind spots, patterns, strengths, and edges — using conversation, reflection, and proven leadership tools.

STEP 3

Challenge

You’ll be challenged to question assumptions, reframe perspectives, and think differently.

STEP 4

Alignment

We align your actions with your values, strengths, and leadership identity.

STEP 5

Momentum

You move forward with confidence, intention, and accountability.

Here’s How We Can Work Together

Leadership & Career Coaching

1-to-1 Coaching | $300 per hour

  • 60-minute private coaching sessions via Zoom

  • Designed for senior leaders, executives, and professionals at a crossroads

  • Focused on real transformation — not surface-level fixes

This is for leaders who want to elevate their effectiveness and break through the behaviors that limit their impact.

Vistage Chair & CEO Peer Advisory

As a Vistage Chair, I work closely with CEOs and business owners who often carry the weight of leadership alone.

  • Confidential peer groups

  • One-on-one executive coaching

  • A trusted space to think, speak candidly, and gain perspective

To learn more about Vistage, visit my Visage website

Personal Brand Development

12 Weeks | 6 Sessions | $2,000

A guided process to help you articulate who you are, what you stand for, and how you want to be seen.

  • Resume refinement and positioning

  • LinkedIn profile development

  • “About Me” story and personal narrative

  • Optional design elements for a portfolio, if desired

This is for anyone who wants their personal brand to reflect their experience, values, and leadership — clearly and authentically.

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Here’s What My Clients Are Saying

“Nina elevates the conversation beyond what is going on in your situation, she hunts down why it's happening. Once there is clarity about why you have great command over visualizing and realizing opportunities to grow and change.”

- Senior Level Brand Manager

I was fortunate to be able to work with Nina during a career transition period. Through her objective guidance, I was able to better understand my life’s purpose. This led me to be able to evolve my personal branding statement, getting me back on track to achieve my career goals. I would highly recommend Nina!

- Senior Level Digital Lead

Coaching sessions with Nina have prompted me to reflect and dig deeper into defining and valuing the nuances of my identity. Learning to embrace what makes me unique has allowed me to embark on a chapter of life filled with career shifts, new beginnings, and important life decisions. I now have greater confidence in my strengths and the value I can add to my community, career, and relationships.

- Millennial Jobseeker

I knew I wanted something new but was paralyzed by the thought of change.  A few sessions with Nina and I had my resume together and had a plan for my future – change be damned!

- Senior level executive and mom of three

I never anticipated how quickly I could feel comfortable and less confident about the resume and skillset that launched my career. Nina was encouraging, direct, and helped me discover what I want out of my career. She pushed and guided me out of my comfort zone in a way that no one has before. Her questions focused on my strengths, as well as what she sensed drives me to success. In only a few sessions, Nina helped me rediscover myself.

- PR Professional and Millenial Momma

Working with Nina has provided me with clarity on my changing values. This work has led me to practical ways to balance my life so it authentically matches my values and brings me real joy.  It's been an empowering, enjoyable and very enlightening experience!  I couldn't recommend it more.

- Filmmaker

Let's move forward together.

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